Marketing Message
Component Description#
This component is used to promote a campaign, different products, limited offers and more as a primary message at the startpage for buying benefits and not general information. The idea of the marketing message is to provide the customer with one important information and must be quick and easy to understand.
Component preview#
| Viewport | Preview |
|---|---|
| XS |  |
| SM |  |
| MD |  |
| LG |  |
Color Variants#
Yellow is the default and preferred color choice. Black can be used in exceptional cases
Variations#
To communicate the message appropriately, different variants are available: simple text, with supplementary icon, additional timer or coupon code.
| Example 1 (Text) | Example 2 (Icon+Text) | Example 3 (Icon+Text 2) | Example 4 (Countdown) | Example 5 (Coupon) |
|---|---|---|---|---|
 |  |  |  |  |
Content Description#
Content should relate to relevant buying benefits for the customer and not be used for general information.
- Component will appear both on ONLINE SHOP and RETAIL tabs and is always located at the top of the page without a possibility to be a sticky element.
- Marketing message is once again visible in the Product Detail Page of the product that is related to the Marketing Message.
FAQ
Where is Marketing message not seen? * On any page that does not contain the 1CX-header (and buttom bar on mobile) the Marketing Message will not be displayed. E.g. checkout pages, registration or other sales channels with their own header such as Lidl Travel or Lidl Photos.
Can I have a Marketing Message for ONLINE SHOP and RETAIL tabs? * No. The marketing massage is the same for all pages on which it is displayed.
How To#
Marketing message is made out of 5 Components:
Background#
Background#- Yellow is the default and preferred color choice ( example: Free Shipping campaign )
- Black can be used in exceptional cases ( seasonal campaigns such as Black Week, Black Friday … )
Icon#
Icon#- There are 67 icons available in the CMS, from which you can choose
Text#
Text#- Based on which variant is being used the characters are limited to:
- plain text: 70
- icon + text (one): 65
- icon + text (two): 27 (each)
- countdown: 58
- coupon: 66
Counter#
Counter#- The counting down time is based on the validity of the Marketing Message Element in CMS
Coupon-Code#
Coupon-Code#- 14 characters max.
- Is set in the CMS and therefore automated
Recommendations of Use – Do's and Don'ts#
| Dos | Don'ts |
|---|---|
| Do stick to the default color (yellow) Do use to promote free shipping campaigns Do use to promote coupon/voucher campaigns Do use for relevant buying benefits to the customers Do use black color of the Marketing Message for exceptional cases (example: Black Friday) | Don't advertise campaigns which already exists in the hero stage Don't use black background for standard offers for the costumer Don't use component for general information |
Important: Dependence on the PDP layer Do not use the same content for Marketing Massage and PDP layer, as Marketing massage is also displayed on PDPs.
Accessability, WCAG#
Text/Color combination is already according to WCAG requirements.
Source references#
- 1CX-Follow-Up_Auswertung.pdf