Marketing message

Component Description#

The idea of the marketing message is to provide the customer with one important information and must be quick and easy to understand.

Component preview#

ViewportPreview
XSpreview-xs
SMpreview-xs
MDpreview-xs
LGpreview-xs

Recommendations of Use – Do's and Don'ts#

DosDon'ts
  • promote free shipping campaigns
  • promote coupon/voucher Campaigns

  • amount of characters: 52 (two lines of text on XS) -> Measured by the capital letter W

  • stick to the default color
  • advertising campaigns which already exists in the hero stage
  • advertising longterm / special campaigns
  • use other color variants as the default

Accessability, WCAG#

Text/Color combination is already according to WCAG requirements.

Source references#

  • A/B tests e.g. AB0815,AB4711,…
  • Usability study name USAB 123, USAB 321,…
  • brand.lidl/.....(optional)
  • cake.schwarz/.....(optional)